A NEW EVENT IS BORN FOCUSED ON TRENDS AND THOSE WHO CREATE THEM.
DEDICATED TO THE EXPRESSIONS OF INSPIRATION, FROM APPAREL TO ACCESSORIES, FROM DESIGN TO EDUTAINMENT, WAKEUP! OFFERS THE OPPORTUNITY FOR CREATIVES, NEW BRANDS, AND ESTABLISHED ENTITIES TO SHOWCASE THEIR CREATIONS TO THE PUBLIC.
WAKE UP! SEEKS TO BE A GENERATOR OF OPPORTUNITIES, IDEA EXCHANGES, AN INCUBATOR, AND A SCOUTER OF TRENDS.
NEW...
...EXPRESSIONS
...VOICES
...FACES
...CREATIVITY
WAKE UP! DREAMSIGNER
IN SYNERGY WITH THE 27TH EDITION OF MERCANTEINFIERA PRIMAVERA 2023, WAKE UP! (MARCH 4 – 5) KICKED OFF A GENUINE TWO-DAY FESTIVAL, FILLED WITH EXHIBITION STANDS AS WELL AS PANELS, TALKS, INSTALLATIONS, SHOWS, AND DJ SETS, ALL DEDICATED TO CREATIVITY. THE PROTAGONIST, AND NOT JUST THE BACKDROP, OF THE TWO DAYS WAS THE PALAVERDI, A SMART LOCATION SPANNING 17,000 M2, PERFECTLY IN TUNE WITH THE INNOVATIVE AND TECHNOLOGICAL SPIRIT OF THE EVENT.