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AT THE HEART OF THE “ITALIAN LIFESTYLE AND FASHION” COURSE AT THE POLITECNICO DI MILAN SCHOOL OF DESIGN THERE IS AN EXTRAORDINARY FUSION BETWEEN CREATIVITY AND PRACTICAL APPLICATION. 15 DIFFERENT GROUPS OF INTERNATIONAL STUDENTS WERE PAIRED WITH SPECIFIC COMPANIES, MAINLY NEW BRANDS, FOSTERING DYNAMIC COLLABORATION.

This partnership has been a catalyst for innovation, allowing students to immerse themselves in the world of industry for the first time. Through this immersive experience, each group passionately faced the challenges presented by their respective assigned companies. From devising new branding strategies to creating sustainable design solutions, students pushed the boundaries of creativity, integrating cutting-edge ideas with the essence of Italian fashion and lifestyle.

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WAKE UP! THE TIME IS NOW

NASCE IL NUOVO EVENTO RIVOLTO ALLE TENDENZE E A CHI LE CREA.

 

DEDICATO ALLE ESPRESSIONI DELL’ESTRO, DALL’APPAREL AGLI ACCESSORI, DAL DESIGN ALL’EDUTAINMENT, WAKEUP! OFFRE LA POSSIBILITÀ A CREATIVI, NEW BRAND E REALTÀ GIÀ AFFERMATE DI ESPORRE LE PROPRIE CREAZIONI AL PUBBLICO. 

 

WAKE UP! SI PONE COME GENERATORE DI OCCASIONI, SCAMBI DI IDEE, INCUBATORE E SCOUTER DI TRENDS.

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La compilazione della presente non garantisce la partecipazione all’evento.

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